Blue Shore Winery
Two summers ago, we visited a winery with a seasonal line of delicious wines with some unfortunate branding. For this project, the winery’s name was changed and a new logo created to better reflect its geography on the shores of beautiful Lake Michigan.
With names like Sandy Feet, Red Horizon, and Beach Glass, this seasonal line deserve labels that evoke warm summer nights and gentle lake breezes. A hand-drawn font over watercolor backgrounds capture the casual nature of a wine meant to be shared with friends.
